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DrKLogan
Home
Political Strategy
Work
CV
Publications
Research Discussion
Iconic Ads
Home
Political Strategy
Work
CV
Publications
Research Discussion
Iconic Ads
The Messages That We Heard in 2024

The Messages That We Heard in 2024
The Lockdown Challenge

The Lockdown Challenge
Get Back to Life

Get Back to Life
Mars Petcare

Mars Petcare
Ted Bates Italia

Ted Bates Italia
Ted Bates New York

Ted Bates New York
Super Bowl Ads

Super Bowl Ads
NBC

NBC
Grey Advertising

Grey Advertising
Bullock's Wilshire

Bullock's Wilshire

WORK IN PROGRESS

Voter Segmentation

Know your voters before you develop a campaign strategy. How do Democratic voters cluster according to their political priorities? Do the clusters vary in terms of age, race, ethnicity, propensity to vote, or religiosity? Are they likely to identify as Democrats, Democratic Socialists or Independents? Do they consider themselves to be liberal or moderate? How many of them voted in the last election.

Voter Concerns

What are the issues and concerns that are shared among the clusters? Do they hold the same degree of importance across segments? Are there more shared or unique concerns across the segments. You must balance the risk of broad focus versus microtargeting. By concentrating on a few segments, does it seem possible you could add new voters to the election? Once you’ve agree the target voters and the issues to be addressed, you are ready to develop the communications strategy.