EDUCATION

• Ph.D., Advertising The University of Texas at Austin, 2009

• M.B.A., Marketing   Tulane University, 1978

• B.A., History             University of California Los Angeles, 1973

ACADEMIC EMPLOYMENT 

University of Colorado Boulder

• 2016 - 2022 Associate Professor
  College of Media, Communication and Information

• 2009 - 2016 Assistant Professor

  College of Media, Communication and Information

INDUSTRY EMPLOYMENT

Mars Petcare, a division of Mars, Inc. Los Angeles, CA

• 1997 – 2005                Group Marketing Director

  Reported to the president of Mars Petcare. Directed all marketing efforts for the PEDIGREE® Snacks and CESAR® brands in the United States. As a member of the Global Marketing Strategy Team, developed global marketing and business strategies for the brands.

• 1992 – 1997                Director of Consumer Communications

  Developed, implemented, and evaluated all consumer communication for the Pedigree® and Whiskas® brands including advertising, websites, direct mail, consumer promotions, packaging design, and packaging graphics.

• 1988 – 1992            Group Brands Manager

  Executed the launch of Whiskas® Cat Food in the United States. Developed the packaging, marketing plan, and advertising.

Ted Bates Advertising

• 1985 – 1988          Sr. Vice President, Management Supervisor, Milan, Italy

  Managed the account team responsible for Mars, the agency’s largest client.  Developed and executed the advertising strategy for the introduction of M&M’s® candies in Italy. Collaborated with European agencies across Europe to produce the European launch of the M&M’s brand.

• 1982 – 1985                Vice President, Account Supervisor, New York, NY

  Supervised advertising and media plan development for three M&M/Mars brands (Snickers®, 3 Musketeers®, and Applause®, a test brand). Developed Snickers advertising for the first corporate sponsored Summer and Winter Olympic Games featuring members of the U.S. Olympic teams. Ad Age praised the inclusion of a Flyweight Boxer - who competed in the Olympic Trials but ultimately did not make the team - in the commercial pool.

NBC Television, New York, NY

• 1980 – 1982                Manager of Program Planning & Promotion

  Final programming approval of on-air and print promotion for all Entertainment Division programs, including prime time, daytime, late night, movies, mini-series, and specials

Grey Advertising, New York, NY

• 1978 – 1980 Account Executive