Political Campaign Strategy
The 2026 midterms will determine whether the Republican party will continue to control the U.S. Senate and House of Representatives, thereby maintaining the ongoing Republican political agenda.
My Approach
The only way to shift control of the U.S. Congress is to convince a majority of the voters that the Democratic Party’s vision for the country is more compelling than the present agenda. In order to effectively present an inspiring vision, it is necessary to determine the specific audience and the most convincing message.
Voter Segmentation
Know your voters before you develop a campaign strategy. How do Democratic voters cluster according to their political priorities? Do the clusters vary in terms of age, race, ethnicity, propensity to vote, or religiosity? Are they likely to identify as Democrats, Democratic Socialists or Independents? Do they consider themselves to be liberal or moderate? How many of them voted in the last election.
Voter Concerns
What are the issues and concerns that are shared among the clusters? Do they hold the same degree of importance across segments? Are there more shared or unique concerns across the segments. You must balance the risk of broad focus versus microtargeting. By concentrating on a few segments, does it seem possible you could add new voters to the election? Once you’ve agree the target voters and the issues to be addressed, you are ready to develop the communications strategy.