Contact — DrKLogan

Know your voters before you develop a campaign strategy. How do Democratic voters cluster according to their political priorities? Do the clusters vary in terms of age, race, ethnicity, propensity to vote, or religiosity? Are they likely to identify as Democrats, Democratic Socialists or Independents? Do they consider themselves to be liberal or moderate? How many of them voted in the last election.

Voter Concerns

What are the issues and concerns that are shared among the clusters? Do they hold the same degree of importance across segments? Are there more shared or unique concerns across the segments. You must balance the risk of broad focus versus microtargeting. By concentrating on a few segments, does it seem possible you could add new voters to the election? Once you’ve agree the target voters and the issues to be addressed, you are ready to develop the communications strategy.